B2B SALES TRAINING

Stop waiting for referrals.
Build a pipeline you control.

A structured outreach system that consistently generates new conversations with the right prospects - and keeps your pipeline full.

$800K+
Pipeline in 2 months
65%
Engagement rate
48%
A&E outreach response

You don’t have a sales problem - you have a pipeline problem.

Most sales teams grow the way they always have: referrals, renewals, and personal networks. It works - until it doesn’t. A key relationship leaves, a market shifts, and suddenly the pipeline is thin, revenue is unpredictable, and everyone’s scrambling.

The issue isn't effort - it's structure. New reps struggle to build a book. Experienced reps plateau. And the team has no reliable way to enter new markets or generate conversations at scale.

What’s missing is a system - a clear, repeatable way to find the right prospects, start real conversations, and keep new opportunities flowing. Not cold-calling. Not spray-and-pray. A deliberate process your team can follow and sustain.

That's what this training teaches you to build. A structured outreach system designed around your market - so your pipeline stops depending on who you know, and starts being something you control.

THE FRAMEWORK

The system has three parts

Most outreach fails because one of these three pieces is missing or weak. The training builds all three.

Positioning & Audience

Clarity on who you're targeting, what makes you different, and how your offering lands - before a single message is sent.

Messaging & Cadence

A structured sequence of touchpoints that builds toward a meaningful conversation - not a one-off blast.

Narrative Threading

Every touchpoint - emails, calls, articles, brochures - threads into a single narrative that embeds you in your prospect's world. This is what turns outreach into influence - every touchpoint builds your credibility until ignoring you starts to feel irresponsible.

THE TRAINING

Half-day. Full pipeline system.

Our half-day intensive training gives you everything you need to build a repeatable outbound system. You don't leave with theory - you leave with a campaign you can execute immediately.

What's covered:

  • Target market selection & positioning
  • Messaging & copywriting frameworks
  • Multi-channel cadences (email, phone, physical mail, LinkedIn)
  • CRM & pipeline setup
  • AI tools to accelerate the work

Training Details

  • Format: Half-day intensive (4 hours)
  • Group size: 8-15 people
  • Price: $700 per person
  • Locations: Vancouver, Calgary, Kelowna (or on-site)
Book your seat
IN THEIR WORDS

"We saw a 65% engagement rate, generated over $150,000 in revenue within the first six months, and have more than $500,000 in additional opportunities in the pipeline."

MH

Mary-Ann Hamel

Senior Vice President, Axis Insurance

"Dane elevated how we show up in the market. We're more confident and precise in how we approach firms, more consistent in our outreach, and it's clearly resonating with the right ones."

CR

Connie Rowley

Senior Vice President, Woodsure

"The engagement was strong right out of the gate, at around 48%, and quickly translated into hundreds of thousands of dollars in qualified opportunities."

RM

Rob McLeod

SVP Professional & Financial Services, Axis Insurance

"It's not just strategy, and it's not just execution. It's both, working together. Every piece connects - the positioning, the messaging, the materials, the outreach. It's all deliberate."

CB

Clive Bird

SVP Mining & Technology, Axis Insurance

Built for sales teams who are done guessing

Insurance Brokerages

Tired of relying on referrals and waiting for the phone to ring. This training gives you a system to generate your own leads.

Sales Managers

Who need a repeatable outbound system that your team can execute consistently and scale.

Teams with a CRM

But no structured pipeline process. You have the tool, now learn how to use it strategically.

Emerging Sales Professionals

Who know they should be prospecting but don't know where to start or how to stay consistent.

INSTALLATIONS

Don't have time to build it yourself? We'll build it for you.

We research your market, write your messaging, design your materials, build your cadences, and hand you a ready-to-execute outbound campaign. You just press go.

Learn about Installations →

Half-day training. Full pipeline system.

$700 per person - open sessions in Vancouver, Calgary & Kelowna

Check availability